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Starting an Online Business Is Not Like Copy and Paste

Starting an online business, or internet marketing business, does not only require determination, persistence and ambitious efforts. The deep desire to succeed does help a lot, but working long hours every day will not necessarily determine your online success.

To become a successful online entrepreneur you need to take your business seriously and follow quite a few vital steps to start building that business. These important steps determine your online business success potential, but most internet marketers don’t know about, or for some reason ignore, these processes and strategies. Internet nowadays is an extremely dynamic, quickly changing environment, so for your online business to succeed you need to have a certain approach, mindset and strategy to avoid all the mistakes the vast majority of internet marketers are making every day.

What most entrepreneurs still believe is that they can make lots of money online in a relatively short time. They still believe they can buy a “copy and paste system” and get rich from it. Well, that’s the illusion created by all the misleading hype you get in your mailbox all the time. The truth is, you have to work really hard, especially when you’re starting, to actually build and grow your business.

The successful entrepreneurs in the business, the so called gurus, didn’t become successful using a Get-rich-button. They have built a real business using certain strategies and a business design. Most online entrepreneurs start off completely the wrong way and dive into “doing business” and trying all the different kinds of internet marketing tactics, before they have a proper business design. For your business to succeed you must define your business, understand what it is you want to accomplish with your online business besides making money.

If your business has a clear purpose it will become easier to achieve the goals you’re going to set. To give you the idea, it’s very important you understand the following:

Your business purpose will give you ideas to create opportunity. Your ideas will lead to setting goals. To achieve your goals you’re going to use the appropriate strategy. Once you’ve decided on the strategy you’ll find the right marketing tactics and methods to take it to your prospects.

It’s good to know all the marketing techniques, but it’s useless if you don’t have a clear picture of what you want your online business to look like. Internet marketing is just a tool to get more prospects and customers and to market your brand. It also consists of a lot more than the usual article marketing, social bookmarking and building backlinks. A successful online entrepreneur knows exactly what his business’ purpose is and how the business is going to operate, before even starting to learn how to do everything necessary for the business to succeed and to achieve the set goals.

A Successful Online Business has a Plan

Most online entrepreneurs don’t even seem to try to find out how to start an online business. They take the completely wrong approach and start using all the “hot methods” to drive traffic, throw some PLR products or affiliate products on their blogs and websites and expect to make sales. Then after months, or in some cases years, they realize they’ve been working too hard, they have more websites online than the average successful entrepreneur and all that with little to no results. They keep struggling as long as they don’t change their attitude and approach. Starting an online business and actually building a successful business online requires a whole different point of view.

Certain basic steps need to be taken before your business can take shape and get the results you want. These steps are mostly ignored, which leads to frustration, disappointment, confusion and a lot of wasted time and effort. This is why the vast majority is still struggling and in most cases give up, because it seems impossible to become anywhere near successful. Fact is, that generally all the strugglers are most likely too lazy and think that what they’re doing will bring them the wealth in the end.

Business Must Advertise Where New Clients Search

Today, people are “on the move”, searching on their phones while walking, while in conversation – watching TV. They are looking up, where to go for what is something which has become second nature.

Now it is up to a business to advertise where people are searching or they will loose out on new business. Can they exist off just word of mouth, or existing business? Perhaps – at least for a little while. There is however a strong doubt.

Small businesses which are advertising where people are searching will establish relationship with their new clients, who in turn will go to the business on line pages and leave recommendations and comments, which other searchers will see.

Business which is not advertising online will loose out altogether. It is difficult for some business owners to understand the changes in the market and the special urgency to change, and how important these changes are to their business. The new way of marketing, deriving from continually new electronic gadgets, are as powerful and fast as an oncoming freight train.

Here are some of the easy to understand rules for small business: Starting with the business domain name, especially for their online advertising and on their service vehicles.

When people use their names in a dot com address they must first assume that their name is not known. It also may be important to them, but not to a prospective client who searches..not for Michael Brown, but a painter, or a dentist. If small business wants to be found by NEW clients, they have to learn very quickly, that they need to buy a new keyword domain for a few dollars so they are found by Google’s, Bing’s or Yahoo’s search engines.

A prospective client goes online, to find a business, they will search (as in my example) for a dentist (and so they won’t find dentist from all across the country or world, they most likely look for dentists in their home town).

The best domain name for advertising might even be:.Dentist John Smith dot com, as a simple example. What their business is or does should come first, because it is what people use as a search term. Their name is secondary and can be somewhere else on the business page. People who do not know the name certainly won’t be able to enter it in the search, neither will people who know the name already – go online and look for them, they have no need..

In addition, advertisements such as: “I am the number one dentist in hometown USA” also no longer impresses. Searchers finding a business see previous clients who used the business before, often will leave feedback. These feedback can be devastating to any business, if they are negative. For a business, especially a ‘service’ business, such as a Physician, Dentist, Cosmetic Surgeon etc…to ignore the power of a feedback, may it be positive or negative..is extremely important.

Astonishingly enough, I have rarely found serious abuse of feedback by a consumer. As anything, one has to take feedbacks, both the positive and negative lightly, and speak to the business owner, if you have any questions.

When someone moves from one State to another, they immediately go online, looking up resources in their new home via Google and the feedbacks of people who have used a particular business. If they find a negative comment, they continue searching for others, not wasting time. So – you see how incredibly important your online visibility is for your business.

Another difficulty for businesses seems to be the choosing of domain names. Most take the word “name” to mean – their personal name – not a name that someone not knowing them personally – would connect with their business.

It is utmost important to get a domain name which describes the kind of business they have. A domain name which helps searchers find their business.

Let’s say you really are the best dentist in hometown USA, wouldn’t you want to be recommended online – Google places or yelp (and many other sites) for all the world to see?

Of most importance, right this moment, NOW – is to thoroughly understand the unprecedented pace at which technology is moving forward – cloud computing will help make all searches and everything else online even faster – more instant, businesses who are ignoring the changes or are not taking them dead serious, will undoubtedly be left behind in the dust their business competition who heeded the warning, is leaving behind..

Businesses have to make changes and they have to make changes now, if the business is to survive. As a business owner you must understand the principles of online searches, also called SEO. (Search Engine Optimization)

AGAIN – Your name is not of great importance to a new client, but what your business does- is of utmost importance. It is “sink or swim” for the survival of your business.

You have worked so hard all these years, now is the time to protect your investment in your business.